TAKE-IT or Leave it


This is our first Brand/Product Markings, so before you read on, you might as well check out how weMake a Mark’. 🙂

We all love chocolates, don’t we? And probably one of the most famous and well-loved chocolates of all time is Kit Kat. We grew up eating these chocolate-covered wafer biscuit bars (which can be very addictive sometimes!). There are some international and local chocolate companies which attempted to make chocolate wafers similar to Kit Kat but just didn’t succeed – not even close. So to our surprise, recently, we were able to find a local brand that we believe succeeded in doing so!

Introducing, Goya Take-it!

Take-it (Description on package: Crispy Wafer Fingers in Milk Chocolate)

We’ve already come across this particular product especially in convenience stores and supermarkets several times before yet we somehow hesitated to try it. Until one time, we decided to give it a shot!


When we first saw Take-it, we thought of Kit Kat at once. As seen in the picture, the packaging of Take-it has some similarities with the new packaging of Kit Kat. (The old Kit Kat packaging was the foil covered with parchment paper, which is then covered with the red label.) The use of color red also reminds us of Kit Kat. In our opinion, the packaging of  Take-it is more appealing than the new packaging of Kit Kat. The latter’s packaging is too cluttered. These factors intrigued us to try it.

Neat vs. Cluttered


So close to Kit Kat! When we did a blind taste test and asked one of our good friends, Nina, to participate, we had the Brand A and Brand B thing that you see on TV commercials- well, less the formalities. We just spontaneously said that she should close her eyes and taste the chocolates that we will put in her mouth. (She was quite hesitant about the idea because she thought we are doing one of our awesome pranks.) :p

Without knowing which is which, Nina said the two taste the same but Brand A (Take-it) is a bit sweeter. We agree to that. Yes, it really is a bit sweeter than Kit Kat – if you have already tried other Goya chocolates before, you would find that sweet “Goya taste” in Take-it. In terms of the wafers, Kit Kat has an edge over Goya. Kit Kat wafers are crispier and they have a more distinct taste compared to the wafers in Take-it.

What do the two diamond shapes mean?

We also noticed that the chocolate sticks have a logo in the center like Kit Kat. Instead of putting ‘Take-it’, two overlapping diamond shapes are on it. What does it mean? We do not know. We hope Goya would read this and they could explain it. Hello Goya, call us maybe? 🙂 Or you can just comment below.

Where is the nutrition information? Hidden somewhere there.


We bought it at Makati Supermarket in Alabang Town Center. We bought Take-it for P9.95 and Kit Kat for P11.95. In 7-11 convenience stores, Take-it is priced at P12.00 and Kit Kat is at P14.00. Take-it is cheaper by more or less P2.00.

Take-it is cheaper yet bigger than Kit Kat.

Take-it has a lot of potential to really compete with Kit Kat and other brands but it needs more promotional push. It is widely available but it needs to be known more.

If you are craving for Kit Kat but is short in money, Take-it is a good alternative. It is cheaper and a bit bigger than Kit Kat. We think that the price is worth the quality. We will give it a second, third, and many more tries.

Overall Rating: 9/10

What do you think of Take-it? Like us, does it remind you of Kit Kat? Do you know what the diamonds mean? Share your thoughts with us!

For more product from Goya, visit their Facebook page.

We have a Facebook page also!

-foodmarks | marking culinary journeys